The CoreBlue application enabled sales staff to provide customers with a guided, in-store shopping experience. The sales staff was a diverse, multinational group. So the platform had to be accessible to a wide range of education levels and varying degrees of fluency in English.
The challenge was to create a tool that was easy and intuitive enough to navigate while face to face with a customer.
Write clear and concise copy that accommodates the employee's needs and supports them throughout the customer interaction.
The application was still in early development and being tested in pilot stores. Clear descriptions of missing requirements and new functionality were needed.
As the application grew, the focus was drawn away from the older corners of the UI. We executed a copy audit to shine a light in these corners. The goal was to bring consistency throughout and apply any new lessons learned to the old stuff.
I contributed to the testing and research process by scripting several user scenarios. I designed the scripts to generate and capture feedback on the new features in development for the UX and development teams.