Don’t undermine all of your company’s other efforts by shooting yourself in the foot with a slapdash company identity. If you forsake developing a truly professional and consistent brand identity for your company, your buyers will:
In short, the very foundation for any company’s marketing effort lies in first establishing a standout identity. With one in place, your company will earn trust faster, benefit from more positive word-of-mouth, enjoy more frequent referrals, attract larger numbers of buyers, craft a more professional image, grow awareness faster and motivate buyers to take action more quickly.
- Experience doubt about your company.
- Be confused about what you do.
- Fail to understand how your company helps them.
- Be indecisive about doing business with you.
- Distrust what your company says.
- Perceive a gulf between what your company says it does, and what it does.
One of the most important elements of every website/ blog site is its content. Content is the key factor that your viewers are looking for.
Brainstorm on all possible topics, content, subjects etc… that you may write about on the site. Don’t do this in any order; just let your mind run with it and write down everything that comes to your head. (I like to do this and walk away from it for 24 hrs and then revisit it again).
The biggest lesson wasn't news to me, but it might be to your boss: your prospects are not rational and organized and linear. You can't count on them sitting still and hearing your story from beginning to end. They won't.
The answer is not to try to change human nature. It's to embrace the hunting skills that people are bringing online (and to their daily offline media consumption) and to make your media match their needs.
Pirates Live by Results
Plundering, pillaging, and other pursuits aside, pirates are all about getting results. They don’t get paid without a lot of up-front hard work. If you are a pirate, you are striving to accomplish a big score. There are perils, risks, and all kinds of ways that the job can fail. It’s a lot like being part of a startup, only pirates have swords, patches, and parrots.
A Pirate Is Not His Ship
Your product or service is only the start. What you can do for or with the customer is the real product. Benefits are the reason we buy anything. I bought a new masonry drill bit because I wanted a hole thru my bricks for my Dish Network cable, not because I wanted the new drill bit.
Learn to sell the end result and not the features and you won’t spend as much time on each sale or worse, as much time lost on not selling.
Pirates didn’t always have the best ships, but they still stole a lot of loot. Even if you’re not the big dawg in your industry, if you’re smart enough, you can still make a boat load of loot.