Of all the things that could have drawn me into football when I was a wee lad, it feels a bit odd to admit, the team logos on the helmets were the most magnetic.
There was something about the colors, the compactness of the images, and the way that they not only differentiated who was playing each other on the field, but also instantly communicated the identity of the team.
But I've never thought critically about the logo choices before, nor how they could be changed to be even more effective.
But Ken Carbone's post over at Fast Company does just that. He selects the best designs, and the worst, and then he tries to improve the bottom three: The Patriots, The Buccaneers, and the Redskins.