Logos are powerful. They’re also extremely difficult to design well, and good ones are pretty rare. So when a logo designed 40 years ago is still universally recognizable, it’s pretty special.
The Wall Street Journal recently ran a profile of Jerry Dior, the designer of the MLB logo in recognition of the 40th anniversary of the red, blue and white design which has inspired dozens of look-a-likes. Dior reminisces about the state of baseball at the time, about the competition that led to the selection of the logo, and about how he’s never gotten any acknowledgment from the MLB.