I’ve spent a pretty significant amount of time over the last few months studying storytelling as a craft.
Many hours have been dedicated to reading screenplays and graphic novels, watching movies and TV shows, and listening to audiobooks all with the express purpose of dissecting the material and seeing just how the author put together the various elements of the story and why he or she decided to do so.
But a big part of creating good stories is understanding the audience who’ll be consuming the stories. And [Jeremy Hsu’s written an interesting article for Scientific American](http://www.sciam.com/article.cfm?id=the-secrets-of-storytelling&print=true) that asks this very question.
[Why do we like stories?](http://www.sciam.com/article.cfm?id=the-secrets-of-storytelling&print=true)